SecureBuy About Us

Meet the SecureBuy Board of Advisors

Robert DeRodes
Executive Vice President and Chief Information Officer, Target
Bob DeRodes joined Target in 2014 as executive vice president and chief information officer. His areas of responsibility include oversight of the Target technology team and operations, with responsibility for the ongoing data security enhancement efforts as well as the development of Target’s long-term information technology roadmap.

Bob has significant experience leading information technology and business operations with an emphasis on transformational change, innovation, and execution inside large corporations. Most recently, he led DeRodes Enterprises, LLC an information technology and business operations advisory firm.

Prior to DeRodes Enterprises, Bob served as First Data’s executive vice president, global operations and technology, where he was responsible for the 20,000 employees operating the world’s largest payments processing operation, spanning 34 countries.

In addition, Bob has previously held leadership positions at The Home Depot, Delta Airlines, Citibank N.Y. Global Card Products, American Airlines, The Sabre Group and United States Automobile Association (USAA).

Bob serves on the NCR Board of Directors (NCR: NYSE), and is a member of the Advisory Board for SecureBuy Commerce. He previously served as board members of Veracode, a private company offering global software security services to major corporations; Delta Community Credit Union, WorldSpan / Travelport, and American Airlines Credit Union. In addition, he was a board advisor to Integrity Global Security, a subsidiary of Green Hill Software, Inc., and Sentinel Cloud Services.

Bob has been a senior advisor to the Center for CIO Leadership, the Department of Homeland Security, the Secretary of Defense, and the Department of Justice. He also serves as adjunct faculty member at Deloitte University.

Bob received his bachelors of science degree in business administration from St. Louis University and a masters of business administration degree from the University of Texas in Austin.

Kim Fitzsimmons
U.S. Market President, Chase Merchant Services

Kim Fitzsimmons joined Chase Merchant Services in September 2014 as the U.S. Market President. She currently oversees all marketing, relationship management and sales activities in the U.S. for Chase Merchant Services.

Kim Fitzsimmons previously served as Chief Executive Officer for Cynergy Data. Throughout her career in the payments industry, she has compiled a successful track record of accomplishments in both sales management and leadership. Almost 25 years ago, after earning her BA in Business Administration from the University of Mississippi, Fitzsimmons began her payments career in sales for Concord EFS. She quickly made the move to accept a leadership position, where as a manager she established herself as energetic, well balanced and results oriented. Kim's focus on results has led her to always look to the future. She was at the forefront of industry expansions such as supermarket and petroleum verticals, as well as PIN based debit acceptance.

Her career has spanned one end of the payments spectrum to the other from her beginnings at Concord, to CEO of her own ISO, EFS Card Services, to First Data. While at First Data she held positions such as President of First Data Independent Sales and General Manager of First Data Merchant Services and Community Banks. While at First Data she led both acquiring and issuing divisions that were responsible for over $ 1.4B in EBITDA. As U.S Market President for Chase Merchant Services, she is excited as ever about the future of the industry and she is looking forward to shaping the adoption of mobile payments and EMV.

Mark Horwedel
Chief Executive Officer, Merchant Advisory Group (MAG)

Mark Horwedel has worked in the payments industry for over 35 years. His service includes over 20 years in leadership at 3 different PIN debit networks (Money Center 24, Money Network and Magic Line). Mark’s background includes both financial institution as well as retailer experience, including 3 years as a bank CEO and 5 years at Walmart.

Mark is currently CEO of the Merchant Advisory Group (MAG), a trade association focused on merchant payment issues, where he advocates merchant positions on topics such as EMV, mobile commerce and eCommerce. Mark represents the MAG on the Federal Reserve’s Mobile Industry Working Group and at a variety of payment industry forums. He is a frequent contributor to payments newsletters and has also served as a registered lobbyist on merchant payments matters, including the Durbin amendment to the Dodd-Frank Wall Street Reform Act.

Barbara Hvasta
Senior Director, Strategy; Fuel and Payments, Telogis

Barbara Hvasta is well-versed in the payments industry, having over 20 years of practical experience with leading brands. She brings considerable experience in billing and financial product development founded in familiarity with traditional and cutting edge payments systems. Her background also includes strong leadership in business development and account management within the payments industry, where she has led teams in closing contracts with Fortune 500 clients. Presently, Ms. Hvasta is a leading voice at Telogis, where she spearheads strategy for payments and fueling.

Previous roles include vice president leadership roles at premier organizations including eBay, US Bank, MasterCard International, the AARP, First Tennessee, and Visa. Ms. Hvasta has renowned experience in developing innovative payments products and market growth internationally. Her research, strategic planning, and business development acumen have consistently led to client growth in Asian, European and Latin American markets for her clients. Additionally, Ms. Hvasta has won the MasterCard Platinum Award for New Business in Latin America.

Ms. Hvasta also takes great pride in giving back to the community: she presently serves on the Education Committee of the Direct Response Forum, and is also a Merchant Board Member. She is a member of (Women's Network in Electronic Transactions), a member of the Board of Directors for the Austin chapter of the Arkansas Alumni Association, and a member of eBay Women in Technology. Ms. Hvasta graduated from the University of Arkansas at Fayetteville with a Bachelor of Arts in Speech Communication.

Christine (Chris) Lee
President, Moneris Solutions

Chris Lee is Moneris Solutions' President, North American Strategic Partnerships and Emerging Markets. In this role, she is tasked with increasing channel revenues by growing Moneris' existing Value Added Reseller and partnership programs, forming new strategic partnerships and developing and implementing strategies to target new markets. Chris oversees all aspects of the Strategic Partner and Emerging Markets channel, including sales, marketing, operations, account management, merchant retention and business development.

A highly-accomplished and well-rounded industry veteran, Ms. Lee brings over 28 years of payments experience to Moneris. She has worked for several leading payments companies during her career, including MasterCard International, National Processing Company, Bank of America and Vantiv. Ms. Lee has worked in nearly every aspect of the payments business, including sales, customer service, operations, product management, business development and strategic planning. Ms. Lee is very active in the payments community, currently serving as an advisor and the Technology Committee Chair for the Electronic Transaction Association (ETA). In 2009, she received the ETA's Committee Volunteer of the Year Award for her efforts with the Technology Committee. Ms. Lee also serves on the Board of Directors of the Women's Network in Electronic Transactions (, a not-for-profit organization that supports women in the electronic payments industry. A Midwestern native, Ms. Lee holds a BA in Communications and Marketing from St. Louis University.

Art Roldan
Technology Entrepreneur

Art is a seasoned technology entrepreneur with more than 25 years of experience in the software industry. Most recently Art was CEO and Chairman of ISD Corporation, a leading provider of electronic payments management software, prior to its acquisition by ACI Worldwide. Before joining ISD, Art was the CEO of SecurePipe, a leading provider of managed network security services, prior to its merger with TrustWave. Before joining SecurePipe, Art was the president and CEO of Novarra, a leading provider of mobile solutions, prior to its acquisition by Nokia.

Before joining Novarra, Art was president and CEO of The Premisys Corp., a leading sales engineering automation software company acquired by J.D. Edwards (Oracle). He is a sought after speaker for the entrepreneur programs at Northwestern's Kellogg Graduate School of Management and the MBA program at The University of Chicago. Art has been recognized in Crain's Internet 100 Executives. Art began his career at IBM and holds a BS in business administration from DePaul University.